Loved the packaging and we think it is just super cool and fun and puts a smile on your face before you have even opened. The packaging is fabulous, and the little box has now got a purpose on my work desk too. The FaF speedo was a fun gift for my 50 plus hubby, and he absolutely loves it! The little less serious, more fun theme is spot on. He is happily strutting his stuff in his Faf swimwear. My family just loves your Brand!!! As I type this review, I am just back from a run in my pomegranate running shorts:) Keeping doing what you doing, cause it is spot on!!!